There are two good reasons to reach Joe.
One starts with something in front of you.
The other starts with something Joe should know about you.
Bring Joe in
You don't need a formal project.
You just need the right person in the conversation.
A decision is getting bigger. Something does not add up. You are about to commit. Or you just want to talk it through with someone who knows where to look.
Get on Joe's Radar
Make sure he does.
Joe wants to know the companies, people, products, and capabilities worth remembering, so when the right need comes up, he knows who to call.
Not sure which one?
If you have something in front of you, start there. If you simply want Joe to know who you are and what you do, Joe's Radar is the better fit.